Revisiting The Old Story: Is The Removal Of The 3.5 Mm Headphone Jack On The Phone An Improvement Or A Step Backward?

Revisiting the old story: Is the removal of the 3.5 mm headphone jack on the phone an improvement or a step backward?

Is the 3.5mm headphone jack on the mobile phone advanced or backward, and why must it be cancelled?

Do you remember who was the first to put forward the "3.5mm headphone jack is useless"?

It's an apple.

The iPhone 7 released in September 2016 canceled the 3.5mm headphone jack and adopted the Lightning interface, which doubles as a charging interface; Apple officially stated that the removal of the 3.5mm headphone jack was to make the phone lighter and thinner, but strictly for this reason It is not convincing enough, because compared to the iPhone 6s, the iPhone 7 and subsequent products are not much lighter and thinner, and users have to drag an adapter cable.

What's the inside story of Apple removing such a universal headphone jack from the phone?

Because I want to sell AirPods.

Stitch the timeline, iPhone7 canceled the 3.5mm headphone jack, and AirPods made its grand debut. Then there began to appear a lot of comments on the market that "headphone jacks take up space and will be eliminated sooner or later". After a wave of heated discussions, AirPods successfully led the trend of "True Wireless Headphones", and it has been regarded as a classic until now.

In fact, the modifier I used at the beginning was not "grand debut", but "come on the stage", which has a slightly derogatory meaning. It's not that AirPods are not excellent, but that in order to make the first shot of true wireless, Apple has almost written "capital chasing profit without seeking truth" on its face. Obviously, it can coexist with the C-mount, and you have to kill the 3.5mm headphone jack. Such forced marketing has made people speechless and uncomfortable.

The strange thing is that everyone knew that Apple was talking nonsense, but they still chose to accept it "indifferently".

Other brands of mobile phones have chosen the default team, because they know that if they follow Apple to take similar actions, even if they can’t make a lot of money, at least they won’t suffer. Think of the embarrassing models that imitated the bangs after the launch of the iPhone X. No wonder someone scolded "Don't rub Apple if you have a kind.

The businessmen have already figured out the operating routines. Apple’s AirPods are a great success, and all true wireless companies are also coming in. Apple makes high profits. We share the remaining low and medium profits, and everyone is happy.

Apple knows that when you pay homage to a top brand, you have subconsciously lowered your IQ and increased your endurance. In this situation, no matter how the brand "changes", as long as it is not overly dying, there will be people praising it in every possible way. When the strong admirer talks about the new Apple products, the rest of the spectators also say yes. Almost no resistance will be made again, acknowledging Apple's "extreme aesthetic" and "forward-looking".

At this time, when talking about "advanced" and "backward", what objectivity is there to talk about?

This is the return of Apple's years of brand building investment-the monopoly of aesthetic concepts.

The "machine design" that Elder Qiao worked so hard to create has now become a bargaining chip. Apple is radical, or not radical, and it has a circle of fruit fans. Making the 3.5mm headphone jack "dispensable" and making the charger "disappear environmentally friendly" are all such routines, and they are all flat and no one curses.

The best smart phone from Bluestar, which is in the sky, can "lead the trend" with no effort. What can you do with it?

Regardless of whether he has a headphone jack, and the budget is sufficient, AirPods can be bought together with the iPhone wirelessly.